Intelligence

Many webmasters spend a lot of time tweaking their sites for the search engines because they think that search engines will bring them the most traffic for the time and money spent. It is a good use of time but combined with a link building campaign and some competitive intelligence work, any webmaster can triple the traffic created or better.

Strategic Link Building

Link building is directly related to search engine optimization. Because of this many webmasters fail to think about link building as a strategy of its own separate from the search engine optimization aspect. Strategic link building can bring in a lot of targeted high quality traffic to your website. There are three good methods for obtaining quality links. Each method becomes more powerful.

The first method is simple and easily implemented. You go surfing for sites that you like, and would appeal to your visitors, and you ask for a link. It helps to offer a reciprocal link in exchange but it is not always necessary.

To get results, you’ll need to send your request to about ten sites for every one positive response you get. Once you get some experience, these odds will improve. So, expect to do a little work. The results will be worth it.

Please Note: In approaching the prospective website’s webmaster, make sure you are sending them a relevant link request and make it personal. Let them know you visited their site and why a link would be valuable. There are a few link building software programs that send spam to webmasters. You want to make sure that the email you send is sincere. Link building is a legitimate marketing strategy and approached ethically it can have significant impact on your bottom line. It’s worth taking the time to do it right.

The second link strategy is also very powerful. It is also simple. Submit articles to free content sites and to be included in other site’s ezines. These free content sites will post your articles on their websites and offer your article to webmasters to reprint on their sites and newsletters. This is a great strategy. You don’t even have to write the articles, you just need to obtain one. You can hire a ghostwriter or a guest writer. The key is that each article has a resource box that contains your website name and a link. The article can be reprinted only as long as it also contains the resource box. If you have a popular subject, your article and link can get published on thousands of websites this way.

And talk about targeted traffic. If you’re selling fly fishing rods to an upscale audience you can write an article for that audience and by the very nature of the article it will get picked up by websites that attract your clientele. They will read your article and click over to your site. This is high quality targeted traffic.

As you are have probably already thought about, the links are also great for your search engine rankings. The link in your article is surrounded by your site keywords. The article itself will populate the search engines and the links to your site will support higher page rank. It’s all good.

The third strategy has been around since the internet began. It is to post to forums and news groups. It’s easy and fun plus the links are valid and hold a lot of weight. The search engines like forum post links a lot. In fact, the best way to submit your site to the search engines is to post your website link in a popular forum. The forum will be spidered within 72 hours and your site will begin the submission process on it’s own.

Here too, stay on topic and be honest about your posts. You can buy a spam poster and post to ten thousand forums automatically but, being about the oldest trick in the book, it will get you in a lot of trouble. It’s not good business. Seek out forums you like and get involved. That’s all there is to it.

If you want to learn more about article distribution here are two links that will help. The first one is for an ezine article submission program and the second link is for submitting article to article directories.