China's exports

China is the world's largest toy producer and exporter. For eight consecutive years, according to Customs statistics, China's toy exports in 2001 rose to 7.581 billion U.S. dollars in 2008, 25.51 billion U.S. dollars. At present, about two thirds of global sales of toys manufactured in China.

A major consumer of toys targeted at children, their perception of risk degree and the ability to avoid danger by their age there is a big limitation. Therefore, in order to effectively protect children from playing with toys in the process of safety and health, all countries are the quality and safety of toy products developed strict technical regulations and standards, but also introduced various forms of toy products market access system. This growth in China's toy export trade had a significant impact.

The EU is China's toy exports, one of the major markets, but also the current international toy products on the most stringent and detailed regulatory regions, has promulgated some 40 pieces of toys directly related to technical regulations and safety standards. In addition, for the effective implementation of appropriate consumer protection policies, the EU established a non-food consumer products rapid alert system (RAPEX), if Member States found that sales of toys there are security flaws, or potentially dangerous, you can through the system will be Product information was quickly conveyed to the European Commission and other members of the competent authorities in order to jointly take effective measures to prevent or limit marketing of such products.

According to Inspection and Quarantine Bureau, Zhuhai Technology Center (hereinafter referred to as ZHTC) statistics, in the third quarter of 2009, the European Union issued a total of toy products (including baby walkers) Information Bulletin 130, of which involved Chinese products (including Hong Kong, Taiwan, the same below ) notification of 101. Those briefings case seriously affected the image of Chinese-made toy products, China's toy manufacturers to create a larger economic losses.

1, the recent Chinese toy exports to the EU RAPEX notification the general situation

As the EU market, nearly 80% of the toys produced in China, so is the EU RAPEX China toy products have been the focus of communications. According to 2009 38 to 42 weeks the EU RAPEX right toy products informed we can see, in addition to the first 41 weeks briefing, Chinese-made toys the number of lower-outer (only 2 times) and the remaining 4 weeks in China toys notification times were 8 or more times. The first 39 weeks of notification number of the highest, 18 times, accounting for toys notified of the total 85.7%, far more than other countries (regions). Overall, a total of 5 weeks RAPEX notification substandard consumer goods, 138 times, 54 of them toys, toys made in China 48 times, accounting for 34.9% of the total communication with the third quarter compared to 25.1% rise.

2， specific risk analysis and business response

From the exporting country perspective, in 2009 38 ~ 42 weeks, a total of 14 EU Member States and Norway on the Chinese-made toys has released communications. Among them, Cyprus, published briefing the largest number, a total of 22, accounting for 45.8%, is the EU member states in exports of the highest risk countries. Product questions focused on phthalate esters in plastic toys do not meet REACH substances regulatory requirements. Followed by Germany, Slovakia and Poland, respectively for the six communications, 4 and 4, accounting for 12.5%, 8.3% and 8.3%, indicating that exports to these three countries also have a higher risk of toy products. The notification the reasons found in phthalate esters excessive amount, there is choking or injury risk of three areas. Inform the other countries also, including Denmark, England, Estonia, France, the Netherlands, from the data view, the risk of their exports is relatively small.

From the briefing to see the reasons for being notified of the products have the following three quality problems: product materials with a high-risk chemical substances, products, parts easily lead to suffocation of children, the product there is the risk of injury to young children. Other problems include the products in the market led to a hidden danger for children with visual impairment. It is worth mentioning is that the EU RAPEX notification against a risk of consumer goods may involve more than one reason for the briefing, so the total number of communication because there may be greater than or equal to the total number of communication.

Secondly, the reason for the product components easily cause children choking a total of 11 cases: including small parts easy to fall off, lanyard winding, etc.; the reasons for the product there is risk of harm to a total of 5 cases: including product components in children's ability under the action of likely damage to the sharp edges, bows and arrows fired kinetic energy exceeding the prescribed maximum limit and so on. This is mostly provided by the importer an unsuitable design or product sample exquisite workmanship is not caused.

Furthermore, the reasons for the product components exist resulting in impaired vision briefing 1, the reasons are: the toy for the first 3B laser products, look directly at the beam there is damage to vision the risk does not meet European standards EN 60825 "laser product safety" requirements. Thus, in addition to 40 with toys directly related to technical regulations and safety standards, in other areas of the EU standards, such as EN 60825, EN 14682 "Kids Safety: Kids on the rope and drawstring hem norms" and EN 14765 "Child Bicycle safety requirements and test methods ", is also on exports to the EU toy products affected, which is to be brought to relevant enterprises attach great importance.

To sum up, inspection and quarantine departments to the attention of toy manufacturer exports to the EU Note: Recently, exports within the EU countries with the highest risk followed by Cyprus, Germany, Slovakia, Poland; high concern chemicals in the phthalate esters are most at risk of export detection of indicators, the design is not unreasonable or exquisite workmanship risk of harm caused by suffocation or toy exports to the EU is also the main reason for frequent disruptions. In addition, we propose to produce special features of toys for children integrated enterprise consider related areas of technical standards to avoid the resulting risk.