necktie industry

Shengzhou neckties industry after 20 years of development, has built the largest tie market - "China Tie City" and the most authoritative testing organizations - the "National Quality Inspection Center tie dress"; China National Garment Association Professional Committee of the Secretariat Fashion are also located in Shengzhou. Shengzhou neckties known because of the world, has received the "China Tie City", "tie industrial base for international cooperation," "the most influential textile industry city" and the "international tie the 21st Century City" and so on. At present, Shengzhou neckties industry, has imported more than 1,300 high-grade jacquard loom sets of six well-known trademarks in China, the Chinese famous brand 2, the National Inspection-free Product 11, "Shengzhou Tie" was first identified as Zhejiang regional brands.

However, as the development environment change, Shengzhou neckties structural contradictions in the industry gradually revealed. Tie industry to improve competitiveness and risk-resisting ability, so that the real tie to the tie industry, changes in industry clusters has become essential. To this end, Shengzhou City has issued a "Shengzhou neckties industrial transformation and upgrading the implementation of the program," This program covers 26 transformation and upgrading projects with a total investment of more than 1.5 billion. Large investments, will lead the industry in Shengzhou neckties from the "massive" Towards "cluster."
Bao Tuan combat
To find a breakthrough in a crisis
Since last year, affected by the global financial crisis, the formation of decline in market demand, inventory cost too much and a series of "domino" effect, so that tie was an unprecedented pressure on businesses. Bao Tuan heating, mutual cooperation and act in unison, this new climate for the further development of Shengzhou neckties has brought an opportunity.
"1 +1 +1" 3 "set a precedent

On the positive integration of the implementation of the upstream, while the past few years, some in Shengzhou neckties after production working procedure of the enterprises have started integrating the brigade have been paying off. The whole industry in Shengzhou Sanxin Group is a good example. Is located in the industrial park Sanxin tie the whole industry group, this year the production is very good. "Is the integration has brought to the Sanxin spring of development." Chen Jianhua, chairman of the company a way to explain the mysteries of them. It is understood that the entire industry group is made up Sanxin Shengzhou King Kong Silk Co., Ltd., Shengzhou China Silk Industry Co., Ltd. and Pan Shengzhou Industry Co., Ltd. The three companies integrate the whole came. Two years ago, the three companies do not account for their immediate and boldly integrated together and eventually achieve the "1 +1 +1" 3 "effect.
Integration of the three companies before the annual loss of product defects together nearly 100 million, but now every year the amount of defects has been less than 500,000 yuan of loss. In addition, integration, enterprises significantly reduce other production costs, only the electricity and fuel for these two, can be a small expenditure of 1.2 million yuan per year. To improve the quality, cost reduction, "Sanxin the entire industry" and therefore have a stronger market competitiveness.

Control of raw materials right to speak

It is understood that Shengzhou neckties silk industry, the annual demand of raw materials for more than 5000 tons, while its own production capacity is only 200 tons a year, roughly by purchases from abroad, but there is a change in the price of silk, they directly affect the industry as a whole benefits. Therefore, many companies recognize that tie, necktie industry should control their own profit margins, in the raw materials can not always be controlled by others, to have control over the whole industry chain, it must take the strong-strong United Way.
To this end, Shengzhou neckties to actively guide and encourage enterprises enterprises enterprises together, built-in logistics companies, raw material production bases outside to actively implement the integration of upstream projects, so as to gradually control the supply of raw materials right to speak.

In March of this year, from Shengzhou good tie dress days, reaching 100 million tie dress, tie pairs of Lee apparel, textile and apparel Plaud, silk weaving and the old treasure, and printing and dyeing are six joint venture companies looking for 150 million yuan in Zhejiang Logistics Co., Ltd. registered established. Win-Win Team looking after the logistics of initiatives on sericulture extension base, and to work towards purchase of raw materials, printing and dyeing, playing line of Trinity in order to improve front-line source self-control capabilities, to defuse the risk of raw material procurement to protect the member enterprises with silk, sales reached 350 million yuan.
In addition to looking for logistics outside the backbone Shengzhou neckties enterprise Barbados Group, Medina Lang Group, Qian on behalf of the tie and so on 6 weaving cooperative in the form of company shares, plans to invest 3 to 5 million, one hundred acres of land to set up the logistics Shengzhou neckties CO., LTD. Logistics companies will be "outside the extension base, raw materials procurement, printing and dyeing, playing line" four one integrate crack "upstream" the situation was controlled. It is estimated that to achieve "upstream" consolidation, after six companies can make an inventory of funds accumulated 75.02 million yuan, annual interest alone could save more than 500 million; the same time, logistics companies unity "Group buy", the ton of white steam filature of purchasing cost, or at least you can save 500 yuan.

Market control, promoting industrial restructuring and upgrading tie
Incision starting from the upstream industry, a industry-specific integration, resulting in the tie industry, kicked off. In Barbados, good days and so on the initiative of leading enterprises, more enterprises from competition to cooperation ties. The expansion of such commercial order for the development of clusters tie, no doubt, is a leap forward. This leap forward not only to advance the field of raw materials, but also extends to the design R & D, product development, technology research and other links.
Now, separated from the Barbados Group, Zhejiang Barbados Tie Fashion Design Research Ltd. has been officially opened. The company plans to invest 60 million yuan, to collect, collate tie flowers from around the world in time to provide customers with personalized, intelligent pattern, where will be the world's largest flower into databases and electronic libraries. Medina Lang Group has also invested 25 million yuan, with Zhejiang University of Technology as the basis, specifically requested that the Italian design expert guidance, the establishment of digital fabric pattern design R & D center, the separation of major and facing the tie industry, and the national textile industry, research and development the world's newest The fabric flower pattern and a digital non-cyclic pattern applications, rapid design all kinds of neckties and fabric patterns.

In addition, Barbados Group, will invest 20 million yuan, with the Hong Kong Polytechnic University, for silk degumming, weight gain, dyeing process optimization and tie feel, set up a technology research company, for fabric finishing technology in the research and technical research .

It is understood that Qian Shengzhou Tie Manufacturing Co., Ltd. on behalf of in product development is also under the foot work, and invest 50 million yuan to build an annual output of 3 million meters of fabric production line, self-developed dual-layer composite fabric fabric, fabric scratch crack line, fluff and other problems, reducing the cost of production and improve the flower motifs of the hazy sense of fabric and ornamental value. Similarly, the "plus good tie dress" also saw the importance of product development, investment 150 million yuan to build an annual output of 5 million high-end features standard clothing and apparel products, production lines, to achieve annual sales of 350 million yuan.
Project strategy to drive business transformation and upgrading of ties
Implementation of the transformation and upgrading, project construction is the key. Shengzhou the project construction as a vehicle to promote transformation and upgrading, focusing resources to promote a large number of large investment and high-level key projects, and take corresponding measures to sustain an effective incremental input, support and structural transformation and upgrading of industrial clusters optimization.
Good grasp of industry integration project

Shengzhou neckties industry cluster for the key bottlenecks to enhance, organize the implementation of the upstream integration of classes, class materials innovation and design research and development category, product development, category, technology, research and other top-class nine projects with a total investment 1.1 billion. At present, the two logistics Co., Ltd. has been formed, industrial and commercial business license has been completed; raw materials innovation and product development type classes a project has been included in the National Development and Reform Commission key projects; flower type 2 R & D projects and platform construction 2 project has been started.
Good grasp of enterprise technology projects
Shengzhou has also implemented "three-two 10 billion construction program", which industrial projects, 10.0 billion yuan on the project 59. In the inputs, with particular attention to guide and encourage enterprises to increase the technological transformation efforts, particularly in strengthening the input device. Such as the current lead to a knitted garment industry in the "equipment revolution", the introduction of automatic computerized flat knitting machine, instead of manual operations, and currently has more than 400 units this year, is expected to increase 400 to 500 units, an increase of about 200 million yuan investment.

Investment projects do a good job

Shengzhou economy is mainly oriented development within the source to achieve catch-up development, we must simultaneously inside and outside, relying on foreign aid forces to drive investment, introduction of alien projects to promote industrial restructuring and upgrading. In recent years, Shengzhou firmly grasp the surrounding developed areas, industries, "spillover" of the opportunity to strengthen investment in the surrounding region, the introduction of a group to promote industrial transformation and upgrading of large projects and high-quality projects. If a total investment of 450 million yuan for high-grade shirts Youngor project, filled Shengzhou neckties shirts manufactured high-end clothing chain vacancies. Since this year, has also set up a special Investment Services, to implement the integration of domestic and foreign investment to create the city's investment "a game of chess" work pattern of efforts to introduce a number of good market prospects and strong impetus to regional development, industrial projects, and push forward industrial restructuring and upgrading .
Focus on production and service industry projects
With separation of major and positive development of productive service industries, with emphasis on transformation and upgrading of industrial clusters and play a major role in promoting the project. Shengzhou ready to off-site a new logistics center in China Tie City, the project land 650 mu, the total investments by 10 billion yuan, the new logistics center will be set of transactions, storage, display, research, information dissemination, logistics and distribution, office, leisure and tourism as one of the modern professional market base. At the same time, implementation of corporate headquarters, commercial walking street and a number of feature matching, perfect facilities, industry, and strong radiation of modern commerce projects, to promote transformation and upgrading to provide a good environment for development.

These ambitious investment plans, now have been included into the "Shengzhou neckties industrial transformation and upgrading the implementation of the program" in the. The complete program of the main line to break the boundaries between enterprises will be carding all kinds of tie resource integration, leading necktie industry, from the "massive" Towards a "cluster", and truly create an internationally competitive industrial cluster.