industry development

Yangzhou is known as "plush toy town" reputation, but this low-won reputation for value-added, so that Yangzhou toy industry feels increasingly "bad mood." Labor cost advantage in the case of the gradual loss of Yangzhou toys had to "leave their homes"; in the international toy toward the high-tech transformation of the context, Yangzhou toys had "capitulated." Not have their own brands, there is no independent intellectual property rights, lack of technical content, a Yangzhou toy industry has always been a "sad thing."

Yangzhou toys but also "sad" how long? "Asked Baby" smart dog's "birth", is trying to answer. One called "Ask the baby" intelligent dog, in Yangzhou, "born", it will recognize Chinese characters, will do arithmetic. This "long" the smart "head" with people "emotional exchange" of toys, will be displayed Yangzhou wisdom of upgrading the traditional toy industry - plush's "Nirvana" "Baby Q" smart dog's birth, is undoubtedly the traditional Yangzhou plush toy industry in a "Nirvana."

After more than 20 years of development, Yangzhou has more than 300 plush toy manufacturing plant, 12 million employees, more than 30 billion yuan annual output value, Yangzhou therefore have "toy town" in the world. However, Yangzhou toys have chosen to foreign trade routes, at the bottom of the market value chain, easy to be controlled by others, industrial upgrading is slow. Yangzhou Lida Toy Co., Ltd., general manager of mobile Liu Zhong, part of Yangzhou City Toy Association, the status quo of industry experience, he can be said to have a personal interest: Due to heavy reliance on foreign trade of Yangzhou plush profit margins under constant compression, has basically lost the ability to complete the self-accumulation.

Yangzhou plush how to break? Jinda Smart Toy Co., Ltd. chose the smart toys in this direction.

Jinda Smart Toy Co., Ltd. Yangzhou and Shanghai and other places by the three joint venture enterprises to invest 1 million yuan, the three accounted for 30%, 30%, 40% of the shares. Of these, the background of Shanghai University is an intelligent imaging technology Co., Ltd., responsible for the design advantages of the use of scientific research. Thus, with independent intellectual property rights, is smart toys Co., Ltd. Yangzhou Jinda existence of the greatest value will be the biggest bright spot in Yangzhou toy industry.

"Intelligent" great expectations "smart toys plush profit is 10 times the normal." Yangzhou Bin Toy Association, introduced the Secretary-General, "smart toys will greatly enhance the added value of Yangzhou plush, but also bring development to the enterprise stamina . "In" Q Baby "came out behind, is the plight of Yangzhou plush toy industry to make gradually taken shape.

With raw material costs and labor costs rising, toy companies felt unprecedented pressure. In Yangzhou urban area, skilled sewing workers at least 1,000 yuan a month, while in Suqian 600 yuan will be able to hire people; the cost of land, the northern Jiangsu in some places you can get a twenty thousand acres of land.

In the online search found that a certain town Huaian Chuzhou District, Yangzhou, 10 small enterprises have become the sentinel of a toy company production base. Yangzhou Toy Association of the sources, Hanjiang a large toy companies have moved to the main part of the Suqian. This person, in recent years, with the cost of land and labor costs rise, the transfer of Yangzhou toy industry has been quietly carried out, from the Yangzhou north, along the national road next to the considerable period of time, etc., there are a lot of toy manufacturers, Yangzhou are basically the transfer of the past. Thus, in such industrial difficulties, plush toys "intelligence" has been high hopes.

"Asked baby" pupate into a butterfly self-developed brands, although the ability to grasp market initiative, but will be faced with more market variables. Because of this, "asked baby" project launched, before and after the deliberation lasted a year. Ultimately determined entirely out of long-term planning, gold up smart toys explained to those concerned: low-cost advantage is no longer, to find a breakthrough in technological innovation, is the only choice.

For the dream of carrying the stuffed toy to upgrade the "Ask the babies," can lead the successful transformation of toy industry, government and businesses have given great concern. According to reports, kinda smart toys are preparing to apply for assistance to the departments concerned. In industrial restructuring, corporate innovation is very risky, they want the government policy support.

"Set up plush toy Development Fund to support a number of enterprises take the lead in the transition." Yangzhou Toy Association, the persons concerned that the "go after the toy company's domestic market will probably create more revenue for the Government, the Government launched the first Rotary us." The sources, toys, toy industry associations to support the development of a number of assumptions in transition, has communicated with relevant departments, although not yet officially finalized the end, but has received positive response from the relevant departments.